Ani Koxhaku is a senior PR and marketing professional specialising in PR and digital/social media. He is currently working for an international banking group, responsible for Albania. He is a senior specialist in reputation and issues and crisis management, is experienced in and advises clients on corporate reputation, government and labour relations and issues and influencer campaigns. He strongly believes that the integration of digital platforms - social, advertising, CRM and website developments - are paramount in creating a successful multi-platform digital strategy.